Claims listed within SmartLabel® are either governed by entities such as the USDA, FDA, EPA, etc., or defined by participating brands.
No artificial flavors or synthetic colors
Milk from cows not treated with rBST* (*No significant difference has been shown between milk derived from rBST-supplemented and non-rBST-supplemented cows.)
No rbST
The FDA has stated that no significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.